Nika Gallery

Concept & Design: Jan Stuchlík & Jarka Straková
Year: 2020–2021

How should galleries communicate to their visitors? And which place belongs to a graphic designer in the conversation between an exhibition and its recipient? Contemporary art has many forms. And it might not always be understandable to the general public. If we want to make a more apprehensible relationship between them, we should focus on communication. Our brand identity for Nika Gallery is a cooperative project, where the curator, artist and graphic designer prepare a screenplay together for an introductory video, which opens the main themes of each exhibition. In this way, we try to approximate content to a potential visitor and show her/him what enjoyment visiting a gallery could be.