Festival of Freedom

Concept & Design: Jan Stuchlik & Matěj Polák
Year: 2019

Brand identity for Festival of Freedom, which organised celebrations commemorating 30 years after the Velvet revolution over the whole Czech republic. We designed the logo, which connects a hand showing victory and keys together. These symbols showed freedom and democracy on the 17th of November 1989. For all Czech regions, we prepared graphics packages with open InDesign folders and templates so “the keys” could be used by everybody in the whole country. Our main goal was to create a strong and clear brand that is simple to use.